No Middle is an AI-Native workflow consultancy, formerly a digital marketing agency in the US and Middle East.

Run by Robbie Abed since 2017.

Work with Robbie as a forward deployed engineer to build agentic systems inside your enterprise.

Core services:

AI modernization. Lower operating costs by moving manual and legacy work onto AI, with the change management to make it stick.

AI strategy. A clear plan for where AI pays off in your business and what to build first.

Agentic engineering. Custom agents built into your existing systems, with people approving the decisions that matter.

Former Accenture and Deloitte leader, CIO, CMO & Author of Fire Me I Beg You. He runs ProducerSpark, and writes Confessions of a Vibe Coder.

Projects start at $50k.

robbie@nomiddle.com

Robbie Abed with a Zoho leader Robbie Abed at a technology conference Robbie Abed at a Saudi leadership office Robbie Abed meeting a Saudi business leader

From Modern Leader, the leadership platform Robbie founded.

Sridhar Vembu of Zoho featured by Modern LeaderZohoHow Sridhar Vembu built Zoho into a global empire Zoho Saudi Arabia feature from Modern LeaderZoho Saudi ArabiaCrafting the future of tech with vision and integrity Mansoor Hanif of NEOM featured by Modern LeaderNEOMMansoor Hanif on building the connected future Robert Blackwell of Quant16 featured by Modern LeaderQuant16Robert Blackwell and the rise of Quant16