No Middle is an AI-Native workflow consultancy, formerly a digital marketing agency in the US and Middle East.
Run by Robbie Abed since 2017. Former Accenture and Deloitte leader, CIO and CMO.
Work with Robbie as a forward deployed engineer to build agentic systems inside your enterprise.
Core services:
AI modernization. Lower operating costs by moving manual and legacy work onto AI, with the change management to make it stick.
AI strategy. A clear plan for where AI pays off in your business and what to build first.
Agentic engineering. Custom agents built into your existing systems, with people approving the decisions that matter.
Recent enterprise AI work:
Food distribution. Integrated Claude Enterprise with SAP HANA for a $500M PE-backed distributor. Sales, service and finance teams ask about orders, inventory and credit in plain language, with permissions and audit logging intact.
Consulting. An AI executive coach used by managing directors across one of the world's largest consulting firms, with more than 700,000 employees.
Insurance. One of the largest specialty insurance distributors in the US uses ProducerSpark, an AI accelerator platform built by No Middle, to find leads for its commercial insurance business.
Robbie is the author of Fire Me I Beg You. He runs ProducerSpark, and writes Confessions of a Vibe Coder.
Engagements start at $50k.
From Modern Leader, the leadership platform Robbie founded.
