:root {
  --bg: #09090a;
  --panel: #121214;
  --panel-2: #18181b;
  --ink: #f7f4ef;
  --muted: rgba(247, 244, 239, 0.66);
  --faint: rgba(247, 244, 239, 0.38);
  --line: rgba(247, 244, 239, 0.14);
  --red: #ff334f;
  --red-dark: #d8243e;
  --cream: #eee9df;
  --black: #09090a;
  --sans: "Inter", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --nav-h: 76px;
  --wrap: 1380px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body.menu-open,
body.modal-open { overflow: hidden; }
::selection { background: var(--red); color: white; }
img, video { display: block; width: 100%; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }

.skip-link {
  position: fixed;
  left: 16px;
  top: -80px;
  z-index: 1000;
  padding: 12px 16px;
  background: var(--ink);
  color: var(--black);
  transition: top .2s;
}
.skip-link:focus { top: 16px; }

.wrap {
  width: min(var(--wrap), calc(100% - clamp(40px, 7vw, 104px)));
  margin-inline: auto;
}
.wrap--narrow { max-width: 1040px; }
.mono {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .13em;
  text-transform: uppercase;
}
.muted { color: var(--muted); }
.red { color: var(--red); }
.rule { border-top: 1px solid var(--line); }

.progress {
  position: fixed;
  inset: 0 0 auto;
  height: 2px;
  z-index: 500;
  pointer-events: none;
}
.progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: var(--red);
  transform: scaleX(0);
  transform-origin: left center;
}

.site-nav {
  position: fixed;
  inset: 0 0 auto;
  z-index: 400;
  border-bottom: 1px solid var(--line);
  background: rgba(9, 9, 10, .88);
  backdrop-filter: blur(18px);
  transition: transform .45s var(--ease);
}
.site-nav.is-hidden { transform: translateY(-100%); }
.site-nav__inner {
  height: var(--nav-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}
.brand-lockup {
  display: inline-flex;
  align-items: center;
  gap: 16px;
  min-width: 0;
}
.brand {
  display: inline-flex;
  align-items: baseline;
  font-size: 22px;
  font-weight: 750;
  letter-spacing: -.045em;
  line-height: 1;
  white-space: nowrap;
}
.brand__middle { position: relative; margin-left: 1px; }
.brand__middle::after {
  content: "";
  position: absolute;
  left: -2px;
  right: -2px;
  top: 54%;
  height: 2px;
  background: var(--red);
  transform: rotate(-4deg);
}
.brand sup {
  margin-left: 4px;
  color: var(--faint);
  font-family: var(--mono);
  font-size: 7px;
  letter-spacing: 0;
}
.brand-lockup__descriptor {
  padding-left: 16px;
  border-left: 1px solid var(--line);
  color: var(--faint);
  font-size: 12px;
  white-space: nowrap;
}
.site-nav__links {
  display: flex;
  align-items: center;
  gap: 28px;
  margin-left: auto;
}
.site-nav__links > a:not(.button) {
  color: var(--muted);
  font-size: 14px;
  font-weight: 600;
  transition: color .2s;
}
.site-nav__links > a:hover,
.site-nav__links > a[aria-current="page"] { color: var(--ink); }
.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 0;
  border: 1px solid var(--line);
  background: transparent;
  cursor: pointer;
}
.nav-toggle span {
  display: block;
  width: 18px;
  height: 1.5px;
  margin: 5px auto;
  background: currentColor;
  transition: transform .25s, opacity .2s;
}
.nav-toggle[aria-expanded="true"] span:first-child { transform: translateY(3.25px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:last-child { transform: translateY(-3.25px) rotate(-45deg); }

.mobile-nav {
  position: fixed;
  inset: var(--nav-h) 0 0;
  z-index: 350;
  display: none;
  padding: 36px 0;
  background: var(--bg);
}
.mobile-nav.is-open { display: block; }
.mobile-nav__inner { display: grid; gap: 0; }
.mobile-nav a {
  padding: 18px 0;
  border-bottom: 1px solid var(--line);
  font-size: clamp(27px, 9vw, 42px);
  font-weight: 650;
  letter-spacing: -.035em;
}
.mobile-nav a:last-child { color: var(--red); }

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 0 22px;
  border: 1px solid var(--line);
  background: transparent;
  color: var(--ink);
  font-size: 13px;
  font-weight: 700;
  transition: background .25s, color .25s, border-color .25s, transform .25s var(--ease);
}
.button:hover { transform: translateY(-2px); border-color: var(--ink); }
.button--primary { border-color: var(--red); background: var(--red); color: white; }
.button--primary:hover { border-color: var(--red-dark); background: var(--red-dark); }
.button--light { border-color: var(--black); color: var(--black); }
.button--light:hover { background: var(--black); color: white; }
.button-row { display: flex; flex-wrap: wrap; gap: 12px; }

.hero {
  min-height: 100svh;
  padding: calc(var(--nav-h) + clamp(70px, 10vw, 150px)) 0 clamp(70px, 9vw, 128px);
  display: flex;
  align-items: flex-end;
  border-bottom: 1px solid var(--line);
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: var(--nav-h) 0 0;
  background-image: linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 110px 110px;
  opacity: .16;
  mask-image: linear-gradient(to bottom, black, transparent 74%);
  pointer-events: none;
}
.hero__content { position: relative; z-index: 1; width: 100%; }
.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0 0 28px;
  color: var(--muted);
}
.eyebrow::before { content: ""; width: 34px; height: 1px; background: var(--red); }
.display {
  max-width: 1300px;
  margin: 0;
  font-size: clamp(62px, 10.6vw, 160px);
  font-weight: 760;
  letter-spacing: -.075em;
  line-height: .86;
  text-transform: uppercase;
}
.display em {
  display: block;
  color: var(--red);
  font-style: normal;
}
.hero__actions {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: clamp(28px, 6vw, 90px);
  margin-top: clamp(48px, 7vw, 86px);
  padding-top: 24px;
  border-top: 1px solid var(--line);
}
.hero__actions .button-row { flex: 0 0 auto; }
.hero__bottom {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(320px, .75fr);
  align-items: end;
  gap: clamp(36px, 7vw, 110px);
  margin-top: clamp(48px, 7vw, 94px);
}
.hero__belief {
  max-width: 820px;
  margin: 0;
  font-size: clamp(27px, 4vw, 54px);
  font-weight: 580;
  letter-spacing: -.045em;
  line-height: 1.02;
}
.hero__side { display: grid; gap: 24px; }
.hero__side p { margin: 0; color: var(--muted); font-size: 16px; }

.page-hero {
  padding: calc(var(--nav-h) + clamp(80px, 10vw, 142px)) 0 clamp(70px, 8vw, 112px);
  border-bottom: 1px solid var(--line);
}
.page-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(300px, .55fr);
  gap: clamp(40px, 8vw, 120px);
  align-items: end;
}
.page-title {
  margin: 0;
  max-width: 1050px;
  font-size: clamp(60px, 9vw, 132px);
  font-weight: 760;
  letter-spacing: -.07em;
  line-height: .88;
  text-transform: uppercase;
}
.page-title em { color: var(--red); font-style: normal; }
.page-hero__intro { display: grid; gap: 22px; }
.page-hero__intro p { margin: 0; color: var(--muted); font-size: clamp(17px, 1.5vw, 21px); }

.section { padding: clamp(78px, 10vw, 144px) 0; border-bottom: 1px solid var(--line); }
.section--tight { padding-block: clamp(58px, 7vw, 96px); }
.section--light { background: var(--cream); color: var(--black); }
.section--red { background: var(--red); color: white; }
.section-head {
  display: grid;
  grid-template-columns: minmax(200px, .45fr) minmax(0, 1.55fr);
  gap: clamp(28px, 6vw, 90px);
  align-items: start;
  margin-bottom: clamp(44px, 7vw, 88px);
}
.section-head__label { margin: 8px 0 0; color: var(--muted); }
.section--light .section-head__label { color: rgba(9, 9, 10, .55); }
.section-title {
  max-width: 1060px;
  margin: 0;
  font-size: clamp(39px, 6vw, 84px);
  font-weight: 680;
  letter-spacing: -.06em;
  line-height: .96;
}
.section-title em { color: var(--red); font-style: normal; }
.section-lede {
  max-width: 780px;
  margin: 26px 0 0;
  color: var(--muted);
  font-size: clamp(17px, 1.7vw, 22px);
}
.section--light .section-lede { color: rgba(9, 9, 10, .63); }

.audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); }
.audience-item {
  min-height: 160px;
  padding: 28px;
  border: 1px solid var(--line);
  border-width: 1px 1px 0 0;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 28px;
}
.audience-item:nth-child(3n+1) { border-left-width: 1px; }
.audience-item:nth-last-child(-n+3) { border-bottom-width: 1px; }
.audience-item strong { font-size: clamp(22px, 2.2vw, 31px); letter-spacing: -.035em; }
.audience-item span { color: var(--faint); }

.offer-grid { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); }
.offer-card {
  min-height: 580px;
  padding: clamp(32px, 5vw, 70px);
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--line);
  transition: background .35s;
}
.offer-card:last-child { border-right: 0; }
.offer-card:hover { background: var(--panel); }
.offer-card__num { margin: 0 0 auto; color: var(--faint); }
.offer-card h3 {
  margin: 70px 0 20px;
  font-size: clamp(48px, 7vw, 96px);
  letter-spacing: -.065em;
  line-height: .88;
}
.offer-card > p:not(.offer-card__num) { max-width: 580px; margin: 0 0 32px; color: var(--muted); font-size: 18px; }
.offer-card ul { display: grid; gap: 9px; padding: 0; margin: 0 0 36px; list-style: none; color: var(--muted); }
.offer-card li::before { content: "+"; margin-right: 10px; color: var(--red); }
.text-link { display: inline-flex; gap: 10px; align-items: center; font-weight: 700; }
.text-link::after { content: "↗"; color: var(--red); transition: transform .2s; }
.text-link:hover::after { transform: translate(3px, -3px); }

.engine {
  border: 1px solid var(--line);
  background: #0d0d0f;
  color: var(--ink);
}
.engine__top {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 20px 24px;
  border-bottom: 1px solid var(--line);
  color: var(--faint);
}
.engine__stages { display: grid; grid-template-columns: 1fr 1.15fr 1.35fr 1fr; }
.engine__stage {
  min-height: 360px;
  padding: 28px;
  border-right: 1px solid var(--line);
  position: relative;
}
.engine__stage:last-child { border-right: 0; }
.engine__stage::after {
  content: "→";
  position: absolute;
  z-index: 2;
  right: -15px;
  top: 50%;
  width: 30px;
  height: 30px;
  border: 1px solid var(--line);
  background: var(--bg);
  display: grid;
  place-items: center;
  color: var(--red);
}
.engine__stage:last-child::after { display: none; }
.engine__stage small { display: block; margin-bottom: 60px; color: var(--faint); }
.engine__stage h3 { margin: 0 0 20px; font-size: clamp(24px, 2.5vw, 36px); line-height: 1; letter-spacing: -.04em; }
.engine__stage ul { display: grid; gap: 10px; margin: 0; padding: 0; color: var(--muted); list-style: none; font-size: 14px; }
.engine__loop {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 18px 24px;
  border-top: 1px solid var(--line);
  color: var(--muted);
}
.engine__loop strong { color: var(--red); }

.case-study { display: grid; grid-template-columns: .75fr 1.25fr; border: 1px solid var(--line); }
.case-study__metric {
  padding: clamp(36px, 6vw, 84px);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 60px;
  background: var(--red);
  color: white;
}
.case-study__number { font-size: clamp(90px, 15vw, 210px); font-weight: 760; letter-spacing: -.09em; line-height: .7; }
.case-study__metric h3 { max-width: 420px; margin: 0; font-size: clamp(27px, 3vw, 42px); line-height: .98; letter-spacing: -.045em; }
.case-study__copy { padding: clamp(36px, 6vw, 84px); }
.case-study__copy > p { margin: 0 0 34px; color: var(--muted); font-size: clamp(18px, 2vw, 25px); }
.case-study__steps { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.case-study__step { min-height: 130px; padding: 22px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.case-study__step b { display: block; margin-bottom: 7px; }
.case-study__step span { color: var(--muted); font-size: 14px; }

.home-proof-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; align-items: stretch; }
.home-proof-card { min-width: 0; min-height: 560px; overflow: hidden; border: 1px solid var(--line); }
.home-proof-card--growth { display: flex; flex-direction: column; padding: clamp(30px, 4.6vw, 62px); background: var(--red); color: white; }
.home-proof-card__label { font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }
.home-proof-card__metric { margin: auto 0 20px; font-size: clamp(118px, 16vw, 218px); font-weight: 760; letter-spacing: -.09em; line-height: .68; }
.home-proof-card--growth h3 { max-width: 500px; margin: 0; font-size: clamp(31px, 3.6vw, 54px); line-height: .94; letter-spacing: -.055em; }
.home-proof-card__footer { display: flex; justify-content: space-between; gap: 22px; margin-top: 52px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, .35); font-size: 11px; letter-spacing: .05em; text-transform: uppercase; }
.home-proof-card__footer a { color: white; white-space: nowrap; }
.home-proof-card--film { position: relative; display: flex; flex-direction: column; background: var(--panel); cursor: pointer; }
.home-proof-card__media { position: relative; aspect-ratio: 16 / 9; overflow: hidden; background: #111; }
.home-proof-card__media video { width: 100%; height: 100%; object-fit: cover; transition: transform .7s var(--ease); }
.home-proof-card--film:hover .home-proof-card__media video { transform: scale(1.025); }
.home-proof-card__caption { min-height: 86px; }
.home-proof-card__metrics { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: auto; border-top: 1px solid var(--line); }
.home-proof-card__metrics > div { min-width: 0; padding: 24px 20px; border-right: 1px solid var(--line); }
.home-proof-card__metrics > div:last-child { border-right: 0; }
.home-proof-card__metrics strong { display: block; margin-bottom: 8px; font-size: clamp(36px, 4vw, 58px); line-height: .9; letter-spacing: -.055em; }
.home-proof-card__metrics span { color: var(--faint); font-size: 11px; letter-spacing: .05em; text-transform: uppercase; }

.video-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.video-card {
  position: relative;
  overflow: hidden;
  background: var(--panel);
  border: 1px solid var(--line);
}
.video-card--wide { grid-column: span 2; }
.video-card__media { aspect-ratio: 16 / 9; overflow: hidden; background: #111; }
.video-card video { height: 100%; object-fit: cover; transition: transform .7s var(--ease); }
.video-card iframe { display: block; width: 100%; height: 100%; border: 0; }
.video-card:hover video { transform: scale(1.025); }
.video-card__cap {
  min-height: 82px;
  padding: 18px 20px;
  display: flex;
  justify-content: space-between;
  gap: 20px;
  border-top: 1px solid var(--line);
}
.video-card__cap b { font-size: 16px; letter-spacing: -.02em; }
.video-card__cap span { color: var(--faint); text-align: right; }
.video-card__play {
  position: absolute;
  top: 18px;
  right: 18px;
  width: 54px;
  height: 54px;
  display: grid;
  place-items: center;
  border: 1px solid rgba(255,255,255,.4);
  border-radius: 50%;
  background: rgba(9,9,10,.62);
  color: white;
  font-size: 16px;
  pointer-events: none;
}
.video-card[data-video] { cursor: pointer; }

.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--line); }
.service-card { min-height: 330px; padding: clamp(26px, 3vw, 40px); border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.service-card:nth-child(3n) { border-right: 0; }
.service-card:nth-last-child(-n+3) { border-bottom: 0; }
.service-card__num { display: block; margin-bottom: 70px; color: var(--red); }
.service-card h3 { margin: 0 0 18px; font-size: clamp(24px, 2.6vw, 36px); line-height: 1; letter-spacing: -.045em; }
.service-card p { margin: 0; color: var(--muted); font-size: 15px; }
.section--light .service-grid,
.section--light .service-card { border-color: rgba(9, 9, 10, .16); }
.section--light .service-card p { color: rgba(9, 9, 10, .64); }

.asset-grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: 16px; }
.asset-card { grid-column: span 4; border: 1px solid var(--line); background: var(--panel); overflow: hidden; }
.asset-card:nth-child(1), .asset-card:nth-child(5) { grid-column: span 8; }
.asset-card img { aspect-ratio: 16/10; object-fit: cover; object-position: top; }
.asset-card figcaption { padding: 16px; color: var(--faint); border-top: 1px solid var(--line); }

.linkedin-proof-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(260px, .45fr);
  gap: 18px;
  align-items: start;
}
.linkedin-creative {
  margin: 0;
  overflow: hidden;
  border: 1px solid rgba(9, 9, 10, .18);
  background: var(--black);
  color: var(--ink);
}
.linkedin-creative img,
.linkedin-creative video { width: 100%; background: #050505; }
.linkedin-creative--wide img { aspect-ratio: 16 / 9; object-fit: cover; }
.linkedin-creative--portrait video { aspect-ratio: 9 / 16; object-fit: cover; }
.linkedin-creative figcaption { display: flex; justify-content: space-between; gap: 18px; padding: 18px 20px; border-top: 1px solid var(--line); }
.linkedin-creative figcaption span { color: var(--faint); text-align: right; }

.technology { overflow: hidden; border: 1px solid rgba(9, 9, 10, .18); background: #fff; }
.technology__screen { margin: 0; }
.technology__bar,
.technology__footer {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 15px 18px;
  color: rgba(9, 9, 10, .55);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.technology__bar { border-bottom: 1px solid rgba(9, 9, 10, .14); }
.technology__bar a,
.technology__footer a { color: var(--black); }
.technology__bar a:hover,
.technology__footer a:hover { color: var(--red); }
.technology__screen img {
  width: 100%;
  height: auto;
  aspect-ratio: 2794 / 1788;
  object-fit: contain;
  background: #f7fbff;
}
.technology__screen figcaption {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 20px 22px;
  border-top: 1px solid rgba(9, 9, 10, .14);
}
.technology__screen figcaption b { letter-spacing: -.02em; }
.technology__screen figcaption span { color: rgba(9, 9, 10, .55); text-align: right; }
.technology__capabilities { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(9, 9, 10, .18); border-bottom: 1px solid rgba(9, 9, 10, .18); }
.technology__capabilities article { min-height: 320px; padding: clamp(26px, 3.2vw, 44px); border-right: 1px solid rgba(9, 9, 10, .18); }
.technology__capabilities article:last-child { border-right: 0; }
.technology__capabilities span { color: var(--red); }
.technology__capabilities h3 { margin: 76px 0 16px; font-size: clamp(25px, 2.5vw, 38px); line-height: 1; letter-spacing: -.045em; }
.technology__capabilities p { margin: 0; color: rgba(9, 9, 10, .62); font-size: 15px; }

.portrait-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; }
.portrait-grid .video-card__media { aspect-ratio: 9 / 16; }
.portrait-grid .video-card__cap { min-height: 88px; display: block; }
.portrait-grid .video-card__cap span { display: block; margin-top: 6px; text-align: left; }
.portrait-grid--complete { grid-template-columns: repeat(4, 1fr); }

.founder-hero {
  padding: calc(var(--nav-h) + clamp(70px, 9vw, 130px)) 0 clamp(72px, 9vw, 128px);
  border-bottom: 1px solid var(--line);
}
.founder-hero__grid { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(320px, .75fr); gap: clamp(44px, 8vw, 120px); align-items: end; }
.founder-hero__copy { display: grid; align-content: end; }
.founder-hero__lede { max-width: 820px; margin: 42px 0 0; color: var(--muted); font-size: clamp(21px, 2.4vw, 34px); line-height: 1.18; letter-spacing: -.035em; }
.founder-hero__portrait { margin: 0; border: 1px solid var(--line); background: var(--panel); }
.founder-hero__portrait img { aspect-ratio: 1 / 1.08; object-fit: cover; object-position: center top; }
.founder-hero__portrait figcaption { padding: 16px 18px; border-top: 1px solid var(--line); color: var(--faint); }
.founder-credentials { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 32px; }
.founder-credentials span { padding: 9px 11px; border: 1px solid var(--line); color: var(--muted); }
.founder-story { max-width: 880px; margin-top: 30px; color: var(--muted); font-size: clamp(18px, 1.7vw, 23px); }
.founder-story p { margin: 0 0 24px; }
.founder-story cite { color: var(--ink); font-style: normal; }

.editorial-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.editorial-card { border: 1px solid rgba(9, 9, 10, .16); background: #fff; overflow: hidden; transition: transform .35s var(--ease), box-shadow .35s; }
.editorial-card:hover { transform: translateY(-5px); box-shadow: 0 22px 54px rgba(9, 9, 10, .13); }
.editorial-card img { aspect-ratio: 1092 / 724; object-fit: cover; }
.editorial-card > div { min-height: 150px; padding: 22px; border-top: 1px solid rgba(9, 9, 10, .14); }
.editorial-card span { color: rgba(9, 9, 10, .5); }
.editorial-card h3 { margin: 26px 0 0; font-size: clamp(23px, 2.5vw, 36px); line-height: 1.03; letter-spacing: -.045em; }

.founder-gallery { columns: 4 220px; column-gap: 14px; }
.founder-photo { break-inside: avoid; margin: 0 0 14px; overflow: hidden; border: 1px solid var(--line); background: var(--panel); }
.founder-photo img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; transition: transform .7s var(--ease); }
.founder-photo--portrait img { aspect-ratio: 3 / 4; }
.founder-photo:hover img { transform: scale(1.025); }

.founder-band { display: grid; grid-template-columns: minmax(280px, .58fr) minmax(0, 1.42fr); gap: clamp(40px, 8vw, 112px); align-items: center; }
.founder-band__image { border: 1px solid rgba(9, 9, 10, .18); overflow: hidden; }
.founder-band__image img { aspect-ratio: 1 / 1.05; object-fit: cover; object-position: center top; }
.founder-band__copy .eyebrow { color: rgba(9, 9, 10, .56); }
.founder-band__copy > p:not(.eyebrow) { max-width: 760px; margin: 28px 0; color: rgba(9, 9, 10, .64); font-size: clamp(17px, 1.7vw, 22px); }

.process { display: grid; grid-template-columns: repeat(4, 1fr); border: 1px solid var(--line); }
.process__step { min-height: 300px; padding: 28px; border-right: 1px solid var(--line); }
.process__step:last-child { border-right: 0; }
.process__step span { color: var(--red); }
.process__step h3 { margin: 92px 0 16px; font-size: clamp(26px, 2.7vw, 38px); letter-spacing: -.045em; line-height: 1; }
.process__step p { margin: 0; color: var(--muted); font-size: 14px; }

.cta {
  padding: clamp(84px, 11vw, 160px) 0;
  background: var(--red);
  color: white;
}
.cta__grid { display: grid; grid-template-columns: 1.45fr .55fr; gap: clamp(40px, 8vw, 120px); align-items: end; }
.cta h2 { max-width: 1000px; margin: 0; font-size: clamp(50px, 8vw, 116px); letter-spacing: -.07em; line-height: .86; text-transform: uppercase; }
.cta__side { display: grid; gap: 24px; }
.cta__side p { margin: 0; font-size: 18px; }
.cta .button { border-color: white; background: white; color: var(--black); }
.cta .button:hover { background: var(--black); border-color: var(--black); color: white; }

.site-footer { padding: 40px 0; }
.site-footer__grid { display: flex; justify-content: space-between; gap: 24px; align-items: center; color: var(--faint); }
.site-footer__links { display: flex; gap: 24px; }

.video-modal {
  position: fixed;
  inset: 0;
  z-index: 900;
  display: none;
  align-items: center;
  justify-content: center;
  padding: clamp(18px, 5vw, 70px);
  background: rgba(0,0,0,.92);
}
.video-modal.is-open { display: flex; }
.video-modal__panel { width: min(1180px, 100%); position: relative; }
.video-modal video { width: 100%; max-height: 78vh; background: black; }
.video-modal__close {
  position: absolute;
  right: 0;
  bottom: calc(100% + 14px);
  border: 0;
  background: transparent;
  cursor: pointer;
}
.video-modal__caption { margin: 14px 0 0; color: var(--muted); }

.archive-note { border: 1px solid rgba(255,51,79,.55); background: rgba(255,51,79,.08); padding: 22px; }
.archive-note p { margin: 0; color: var(--muted); }
.archive-grid { display: grid; grid-template-columns: repeat(2, 1fr); border: 1px solid var(--line); }
.archive-card { min-height: 420px; padding: clamp(30px, 5vw, 64px); border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.archive-card:nth-child(2n) { border-right: 0; }
.archive-card:nth-last-child(-n+2) { border-bottom: 0; }
.archive-card small { color: var(--red); }
.archive-card h2 { margin: 90px 0 22px; font-size: clamp(34px, 4vw, 58px); line-height: .96; letter-spacing: -.05em; }
.archive-card p { margin: 0; color: var(--muted); }

.reveal { opacity: 0; transform: translateY(24px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }

@media (max-width: 1020px) {
  .brand-lockup__descriptor { display: none; }
  .site-nav__links { gap: 22px; }
  .hero { min-height: auto; }
  .hero__actions { align-items: flex-start; flex-direction: column; }
  .hero__bottom, .page-hero__grid, .cta__grid { grid-template-columns: minmax(0, 1fr); }
  .hero__side, .page-hero__intro { max-width: 620px; }
  .section-head { grid-template-columns: 1fr; gap: 22px; }
  .offer-card { min-height: 520px; }
  .engine__stages { grid-template-columns: repeat(2, 1fr); }
  .engine__stage:nth-child(2) { border-right: 0; }
  .engine__stage:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .engine__stage:nth-child(2)::after { display: none; }
  .service-grid { grid-template-columns: repeat(2, 1fr); }
  .service-card:nth-child(3n) { border-right: 1px solid var(--line); }
  .service-card:nth-child(2n) { border-right: 0; }
  .service-card:nth-last-child(-n+3) { border-bottom: 1px solid var(--line); }
  .service-card:nth-last-child(-n+2) { border-bottom: 0; }
  .service-grid--three { grid-template-columns: 1fr; }
  .service-grid--three .service-card { min-height: 260px; border-right: 0; border-bottom: 1px solid var(--line); }
  .service-grid--three .service-card:last-child { border-bottom: 0; }
  .portrait-grid { grid-template-columns: repeat(3, 1fr); }
  .portrait-grid--complete { grid-template-columns: repeat(3, 1fr); }
  .founder-hero__grid { grid-template-columns: 1fr 340px; gap: 42px; }
  .founder-band { grid-template-columns: minmax(240px, .65fr) minmax(0, 1.35fr); }
  .process { grid-template-columns: repeat(2, 1fr); }
  .process__step:nth-child(2) { border-right: 0; }
  .process__step:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .asset-card { grid-column: span 6; }
  .asset-card:nth-child(1), .asset-card:nth-child(5) { grid-column: span 6; }
  .technology__capabilities { grid-template-columns: 1fr; }
  .technology__capabilities article { min-height: 250px; border-right: 0; border-bottom: 1px solid rgba(9, 9, 10, .18); }
  .technology__capabilities article:last-child { border-bottom: 0; }
  .technology__capabilities h3 { margin-top: 50px; }
}

@media (max-width: 760px) {
  :root { --nav-h: 66px; }
  .wrap { width: min(100% - 34px, var(--wrap)); }
  .site-nav__links { display: none; }
  .nav-toggle { display: block; }
  .display { font-size: clamp(52px, 16vw, 82px); line-height: .88; }
  .hero { padding-top: calc(var(--nav-h) + 74px); }
  .hero__actions { margin-top: 42px; }
  .hero__bottom { margin-top: 46px; }
  .hero__belief { font-size: clamp(28px, 9vw, 44px); }
  .page-title { font-size: clamp(42px, 13.2vw, 62px); }
  .button-row { align-items: stretch; flex-direction: column; }
  .button { width: 100%; }
  .audience-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .audience-item:nth-child(3n+1) { border-left-width: 0; }
  .audience-item:nth-child(2n+1) { border-left-width: 1px; }
  .audience-item:nth-last-child(-n+3) { border-bottom-width: 0; }
  .audience-item:nth-last-child(-n+2) { border-bottom-width: 1px; }
  .offer-grid, .case-study, .home-proof-grid, .archive-grid { grid-template-columns: 1fr; }
  .offer-card { min-height: 510px; border-right: 0; border-bottom: 1px solid var(--line); }
  .offer-card:last-child { border-bottom: 0; }
  .case-study__number { font-size: clamp(104px, 37vw, 180px); }
  .video-grid { grid-template-columns: 1fr; }
  .video-card--wide { grid-column: auto; }
  .video-card__cap { min-height: 74px; display: block; }
  .video-card__cap span { display: block; margin-top: 5px; text-align: left; }
  .engine__stages, .service-grid, .process { grid-template-columns: 1fr; }
  .engine__stage { min-height: 290px; border-right: 0; border-bottom: 1px solid var(--line); }
  .engine__stage:nth-child(-n+3) { border-bottom: 1px solid var(--line); }
  .engine__stage:last-child { border-bottom: 0; }
  .engine__stage::after { display: none; }
  .engine__stage small { margin-bottom: 42px; }
  .engine__top, .engine__loop { display: grid; }
  .case-study__steps { grid-template-columns: 1fr; }
  .home-proof-card { min-height: 510px; }
  .home-proof-card__footer { display: grid; }
  .service-card { min-height: 280px; border-right: 0 !important; border-bottom: 1px solid var(--line) !important; }
  .service-card:last-child { border-bottom: 0 !important; }
  .service-card__num { margin-bottom: 54px; }
  .portrait-grid { grid-template-columns: repeat(2, 1fr); }
  .portrait-grid--complete { grid-template-columns: repeat(2, 1fr); }
  .linkedin-proof-grid, .founder-hero__grid, .founder-band, .editorial-grid { grid-template-columns: 1fr; }
  .founder-hero__portrait { max-width: 520px; }
  .founder-band__image { max-width: 520px; }
  .linkedin-creative figcaption { display: grid; }
  .linkedin-creative figcaption span { text-align: left; }
  .technology__bar, .technology__footer, .technology__screen figcaption { display: grid; gap: 8px; }
  .technology__screen figcaption span { text-align: left; }
  .asset-card, .asset-card:nth-child(1), .asset-card:nth-child(5) { grid-column: span 12; }
  .process__step { min-height: 240px; border-right: 0; border-bottom: 1px solid var(--line) !important; }
  .process__step:last-child { border-bottom: 0 !important; }
  .process__step h3 { margin-top: 56px; }
  .archive-card { min-height: 350px; border-right: 0; border-bottom: 1px solid var(--line) !important; }
  .archive-card:last-child { border-bottom: 0 !important; }
  .archive-card h2 { margin-top: 56px; }
  .site-footer__grid { display: grid; }
  .site-footer__links { flex-wrap: wrap; }
}

@media (min-width: 761px) and (max-height: 800px) {
  .hero {
    padding-top: calc(var(--nav-h) + 38px);
    padding-bottom: 40px;
  }
  .display { font-size: clamp(62px, 8.6vw, 120px); }
  .hero__bottom { margin-top: 34px; }
  .hero__belief { font-size: clamp(27px, 3vw, 42px); }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; transition-duration: .001ms !important; }
  .reveal { opacity: 1; transform: none; }
}