Ship working systems
Design and build software, AI workflows, and customer-facing products around a real operating need.
About NoMiddle
Founder-led from strategy through execution.
Robbie Abed founded NoMiddle and leads the strategy, growth, and creative direction behind the work.
Chicago + RiyadhEx-Accenture + DeloitteFormer CIOAuthor + Operator
About Robbie
A strategist, creative director, and builder who stays close to the real work.
Robbie’s career spans enterprise consulting, technology leadership, marketing, media, and product building. He started in consulting with Accenture and Deloitte, served as a CIO, wrote Fire Me I Beg You, and built a career around turning complex ideas into movements people can understand and act on.
At NoMiddle, Robbie works directly with founders and executive teams on positioning, demand generation, commercial storytelling, campaign creative, and distribution. The studio operates across the United States and Saudi Arabia, bringing together commercial judgment and hands-on execution.
He also founded Modern Leader, an editorial platform that profiles the leaders shaping technology and business, and built SoManyLemons as a working expression of NoMiddle’s performance and content systems.
Forward-deployed engineer
Build the software. Sell the vision. Close the partnership.
Robbie works close to the customer and connects technical delivery to the commercial outcome.
Move the decision
Turn complex technology into a clear executive story, run the pitch, and carry opportunities toward a decision.
Create the relationship
Align leaders, shape the commercial path, and build strategic partnerships from first conversation through launch.
From Modern Leader
Conversations with the people building what comes next.
Selected profiles and editorial work from Robbie’s leadership platform.
From the original NoMiddle
The relationships, rooms, and ideas that shaped the studio.
The complete eight-image founder gallery from the original site, restored here as part of NoMiddle’s story.
Bring Robbie the hard growth problem.
Share the business goal, audience, launch date, and pressure point.
robbie@nomiddle.com