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NOMIDDLE  /  GROWTH  /  COMPANY LAUNCHES & REPOSITIONING

RELAUNCH THE COMPANY THE MARKET HASN’T MET YET.

01 / MAKE THE NEW STORY VISIBLE

A relaunch has to feel real before the market believes it.

We carry the positioning into the website, product story, and launch film so every public surface introduces the same company.

WITHCOVERAGE · LAUNCH FILM
SOMANYLEMONS · PRODUCT FILM
PROPOLIS · BRAND FILM
1,600+PEOPLE BROUGHT UNDER ONE NEW BRAND

AGILETHOUGHT → MOTIVUS

AgileThought became Motivus in one coordinated move.

NoMiddle led the new name, platform story, launch film, digital identity, and public rollout—then helped grow the company’s LinkedIn presence to 200K+ followers and its newsletter to 35K+ subscribers, organically.

01 / NARRATIVE

A name that means moving.

“Motivus” is Latin for moving. The new story moved the firm toward higher-value AI, cloud, and data engineering.

  • New name, story, and positioning
  • Launch film to carry the reveal
  • One message across 1,600+ people

02 / DIGITAL IDENTITY

The brand, everywhere it speaks.

The identity rolled out across every digital surface, with a LinkedIn-first program built for organic growth.

  • Identity across every channel
  • 200K+ LinkedIn followers
  • 35K+ newsletter subscribers

03 / PUBLIC RELEASE

Announced once. Heard everywhere.

A coordinated press cycle carried one leadership narrative across employees, customers, and the market.

  • Single-day public announcement
  • Trade and business media pickup
  • Leadership narrative quoted intact
200K+LINKEDIN FOLLOWERS · ORGANIC
35K+NEWSLETTER SUBSCRIBERS
1,600+PEOPLE UNDER ONE NEW BRAND

02 / CREATE A CAMPAIGNABLE IDEA

Complex technology still needs an idea people remember.

For PrimeTSR, one sharp point of view became a series of films—each carrying the same market position without repeating the same execution.

PRIMETSR · NEVER DOUBT THE CLOUD
PRIMETSR · PRINCE CHARMING, CX AND THE CLOUD
PRIMETSR · WHAT THE FUTURE HOLDS
PRIMETSR · THE CLOUD KNOWS EVERY KNEE

03 / LAUNCH WHAT’S NEXT

Make the new category understandable—and worth caring about.

For AI and orchestration companies, we translate the architecture into a market story, then build the film that makes the launch feel consequential.

AGILEPOINT · AGENTIC AI ORCHESTRATION LAUNCH
HAIMAKER · AI LAUNCH
NOMIDDLE · SHOWREEL
STARTING POINT

COMPANY LAUNCHES & REPOSITIONING

Engagements start at $15K/month.

SCOPE AND TERM SET AFTER FIT

Positioning, identity, website, sales story, film, and launch.

POSITION · BUILD · LAUNCH

LAUNCH THE COMPANY YOU’VE ALREADY BECOME.

Send the current site and the moment the market needs the new story.

robbie@nomiddle.com