NOMIDDLE / GROWTH / INTERNAL SOFTWARE ACCELERATOR + SERVICE

TECHNOLOGY BUILT BY NOMIDDLE FOR WHOLESALE + RETAIL INSURANCE BROKERAGES.

We built SoManyLemons for wholesale and retail insurance brokerages—where producer relationships, industry expertise, and renewal timing create the sale. It is in use with enterprise insurance customers and is the technology our team uses to run every Growth Engine engagement.

BUILT IN-HOUSE · USED BY ENTERPRISE INSURANCE TEAMS

SOMANYLEMONS · PRODUCT DEMO 01

SOMANYLEMONS · PERFORMANCE DEMO 02

SOMANYLEMONS · PERFORMANCE DEMO 03

SOMANYLEMONS · PRODUCT DEMO 04

Brokerage market configuration

Configure the exact market your producers need to reach.

Possible policy fit

General liabilityProduct liabilityWorkers compCommercial propertyCyber liabilityCommercial auto / fleet

Signals used

Industry / NAICS
Employee count
Buyer title
Company location
Renewal or event timing
Public LinkedIn profile

Policy fit is a prospecting hint, not an underwriting decision.

Prospects

168 available prospects

P&C signals filtered to food and beverage finance buyers at 51–200 employee companies.

Target market

P&CFood & beverage51–200 employeesCFO / financial execs

Signals

Renewal windowWorkers compFleet exposureCyber liability

Maria RiveraChief Financial Officer

Copper & Grain BrewingMilwaukee

SignalP&C renewal window

High

David KimVP Finance

Harvest Table FoodsChicago

SignalWorkers comp x-date

High

Amelia LopezController

Summit Cider Co.Portland

SignalFleet liability change

High

Sam PatelFinance Director

FreshRoot KitchensDenver

SignalProperty schedule update

Medium

RUN THE 90-DAY PROGRAM

TECHNOLOGY + SERVICE

Technology we built. A brokerage growth program we run.

Generic sales software does not fit insurance producer teams. Wholesale and retail brokerages use the technology while our team onboards producers, configures target industries, coverage fits, renewal signals, and runs the weekly content and outreach cadence.

THE 90-DAY OUTCOME

More human touchpoints. More meetings. Bigger pipeline.

WEEK 1

Setup + onboarding

Producer profiles, target accounts, coverage priorities, renewal signals, permissions, and the operating rhythm.

WEEK 2

First campaigns live

Content, LinkedIn sequences, association and conference targets, and producer follow-up begin shipping.

WEEKS 3–11

More touchpoints. Real meetings.

Weekly scoreboard, campaign improvements, producer coaching, and qualified meeting handoff.

WEEK 12

Scale or refine the playbook

Review pipeline impact, decide what scales, and take the program to the next producer group.

SEE HOW THE TECHNOLOGY CREATES CONVERSATIONS

BUILT FOR INSURANCE PRODUCERS

One internal tool. Four ways to create more qualified insurance conversations.

Insurance renewal and prospect signals inside SoManyLemons

01 / FIND THE MOMENT

See the signals that make producer outreach relevant.

Renewal windows, exposure changes, target accounts, associations, and conferences give producers a timely reason to reach out.

02 / OPEN THE DOOR

Turn insurance context into a warm first touch.

The technology keeps the account, coverage opportunity, signal, and message together so producers can connect without sounding automated.

Insurance producer thought-leadership content feed

03 / STAY VISIBLE

Turn producer expertise into consistent market presence.

NoMiddle captures the ideas, edits the content, and uses the platform to keep the right producers visible to buyers in their target industries.

Qualified insurance meeting and producer pipeline dashboard

04 / BUILD PIPELINE

Move qualified conversations into the producer’s hands.

Brokerage teams see the touchpoints, responses, meetings, and pipeline created by one coordinated growth program.

ONE PROGRAM

NOMIDDLE-BUILT TECHNOLOGY + MANAGED SERVICE

Engagements start at $15K/month.

SCOPE AND TERM SET AFTER FIT

Technology access, target-industry and coverage configuration, producer onboarding, renewal and risk signals, association and conference prospecting, content production, outreach cadence, and senior program oversight.

TOUCHPOINTS · MEETINGS · PIPELINE

MORE PRODUCER TOUCHPOINTS. MORE MEETINGS.

Send the producer team, target industries, territories, and accounts you want to reach.

robbie@nomiddle.com