NOMIDDLE / GROWTH / INTERNAL SOFTWARE ACCELERATOR + SERVICE

TECHNOLOGY BUILT BY NOMIDDLE FOR RELATIONSHIP-BASED SELLERS.

We built SoManyLemons internally for professional services companies—where trust, expertise, and timing create the sale. It is now in use with enterprise customers and is the technology our team uses to run every Growth Engine engagement.

BUILT IN-HOUSE · USED BY ENTERPRISE CUSTOMERS

Enterprise customer configuration

Configure the exact market your sellers need to reach.

Possible policy fit

General liabilityProduct liabilityWorkers compCommercial propertyCyber liabilityCommercial auto / fleet

Signals used

Industry / NAICS
Employee count
Buyer title
Company location
Renewal or event timing
Public LinkedIn profile

Policy fit is a prospecting hint, not an underwriting decision.

Prospects

168 available prospects

P&C signals filtered to food and beverage finance buyers at 51–200 employee companies.

Target market

P&CFood & beverage51–200 employeesCFO / financial execs

Signals

Renewal windowWorkers compFleet exposureCyber liability

Maria RiveraChief Financial Officer

Copper & Grain BrewingMilwaukee

SignalP&C renewal window

High

David KimVP Finance

Harvest Table FoodsChicago

SignalWorkers comp x-date

High

Amelia LopezController

Summit Cider Co.Portland

SignalFleet liability change

High

Sam PatelFinance Director

FreshRoot KitchensDenver

SignalProperty schedule update

Medium

RUN THE 90-DAY PROGRAM

TECHNOLOGY + SERVICE

Technology we built. A program we run.

We built the tool inside NoMiddle because generic sales software does not fit relationship-led professional services. Today enterprise customers use the technology while our team onboards sellers, configures markets and signals, and runs the weekly content and outreach cadence.

THE 90-DAY OUTCOME

More human touchpoints. More meetings. Bigger pipeline.

WEEK 1

Setup + onboarding

Seller profiles, target accounts, signals, permissions, positioning, and the operating rhythm.

WEEK 2

First campaigns live

Content, LinkedIn sequences, conference targets, and seller follow-up begin shipping.

WEEKS 3–11

More touchpoints. Real meetings.

Weekly scoreboard, campaign improvements, seller coaching, and qualified meeting handoff.

WEEK 12

Scale or refine the playbook

Review pipeline impact, decide what scales, and take the program to the next seller group.

SEE HOW THE TECHNOLOGY CREATES CONVERSATIONS

BUILT FOR RELATIONSHIP-LED SELLING

One internal tool. Four ways to create more real conversations.

Enterprise event and buying signals inside SoManyLemons

01 / FIND THE MOMENT

See the signals that make outreach relevant.

Target accounts, conferences, role changes, and buying moments give sellers a human reason to reach out.

Relationship-based seller connection workflow

02 / OPEN THE DOOR

Turn context into a warm first touch.

The technology keeps the reason, person, and message together so sellers can connect without sounding automated.

Enterprise thought-leadership content feed

03 / STAY VISIBLE

Turn seller expertise into consistent market presence.

NoMiddle captures the ideas, edits the content, and uses the platform to keep the right sellers visible to the right buyers.

Qualified meeting and seller pipeline dashboard

04 / BUILD PIPELINE

Move real conversations into the seller’s hands.

Enterprise teams see the touchpoints, responses, meetings, and pipeline created by one coordinated operating program.

ONE PROGRAM

NOMIDDLE-BUILT TECHNOLOGY + MANAGED SERVICE

Engagements start at $15K/month.

SCOPE AND TERM SET AFTER FIT

Technology access, target-market configuration, seller onboarding, relationship signals, conference prospecting, content production, outreach cadence, and senior program oversight.

TOUCHPOINTS · MEETINGS · PIPELINE

MORE HUMAN TOUCHPOINTS. MORE MEETINGS.

Send the seller team, the market, and the enterprise accounts you want to reach.

robbie@nomiddle.com